The Institute is also and above all a place for cultural exchanges, which is open to all, making it possible for everyone to get a better understanding of the heritage of the Champagne region and its wines.

The institute is a real meeting place for the professional world and the cultural actors, organising or hosting many different events, exhibitions, lectures and conferences which play an active part in furthering local and regional activities.

Since 1998 several different partners have made use of our services to host or organise their exhibitions and events.

For example:

All institutions with an educational and cultural role must have a modern and efficient information centre.

There are a great number of different sources of information in Champagne, but these are very widely dispersed and are often not sufficiently made use of. None of the different information centres that are open to the public deal solely with "Champagne". It is the aim of the Institute to centralise all of the information within one centre to make it more accessible.

In order to succeed, this long term project which is currently under way will go through different stages, each of which will increase still further the amount of information and the range of sources.

The overall aim is to classify different themes, to list existing sources, to discover new sources (e.g. private libraries), to centralise basic information (location and summary of sources), to promote access to information, thanks in particular to document digitisation, to widen the range of sources (objects, videos, photographs), to improve certain documents through reworking their content, to make the information available by opening the information centre to the widest possible audience via the Internet.

In order to complete these sources, any person who possesses original documents
(manuscripts, photographs, notebooks) may contact the International Institute for the Wines of Champagne in order to have them classified.

In partnership with the CIVC and the Marne Council, the purpose of the "Living memory of the people of Champagne" campaign is to collect, process and archive the experiences (video recordings) of those inhabitants of the Champagne region who have contributed to or simply witnessed the basic developments in Champagne during the 20th century.

All of the major families of the operators within the Champagne region are concerned:

merchants, winegrowers, professional managers, managers of cooperatives, brokers, observers close to the vineyards (manufacturers, elected representatives, civil servants etc.).The point of this operation is to make the video archives that are created in this way available to as many people as possible: to specialists of course (researchers, students, writers, journalists etc.) but also to private individuals interested in the lessons of recent history.

We are currently at the stage of collecting the various accounts.

The International Institute for the Wines of Champagne encourages relations between the professional world and university researchers in the human sciences. There are many different fields of study: business history, the advertising image of champagne, literary and artistic works and films which evoke champagne, all of which highlight the culture of the Champagne region.

With the participation of the Marne County Council, the Institute therefore actively encourages and supports research initiatives by awarding two research grants every year of 15,000 F each.

They are intended for human sciences, law or economics students, of master's degree level or above who are carrying out research which is innovative for our understanding of the history or current affairs of the wine-production sector of the Champagne region .

In addition, companies and regional bodies can have applications developed by contract at the Institute, under their own control and with their own financing, which will directly further their understanding and their marketing strategy.